Keynote Speaking by Deborah Walker Keegan




Strategic Planning and Alignment

Aligning for a Value-Based World

We are living in an era of accountable care and value-based reimbursement. Learn how to align your practice with the payment, structural and delivery system reform. 

  • Learn probable impacts of healthcare reform on your medical practice
  • Understand new structural models that are changing the future face of healthcare involving medical groups, hospitals and insurers
  • Evaluate business and operations issues associated with value-based reimbursement
  • Learn practice alignment strategies to demonstrate accountable care 

Abandoning Business as Usual

Payment and delivery system reform require abandoning business as usual.  New health plans require significant patient cost sharing.  In addition, the transparency movement in healthcare requires medical practices to compete on quality and price.  

  • Align with the commoditization of healthcare and patient financial engagement
  • Develop internal expertise related to price and quality transparency
  • Speed up revenue from patients and insurers

Physician Transition & Succession Plans: Planning for Physician Part-time, Slowdown and Retirement 

What should you do when one of your physicians wants to transition to part-‐time or take less call? In this session, you will learn how to develop a physician transition plan to address these and other physician requests for part-‐time, slowdown and retirement work schedules. 

  • Understand the importance of developing a physician transition plan 
  • Learn the three phases of transition plan development 
  • Understand options related to the treatment of key transition issues such as on-‐call, governance, partnership status and revenue and expenditure treatment 
  • Assess the pros and cons of sample transition plan arrangements 

Revenue Optimization


 New Reimbursement Models in a Value-Based World

A medical practice can “prepare for the future now” by understanding the impact of payment reform. In this session you will learn the key demonstration projects underway, the changing payment reform landscape, the financial rewards and penalties facing medical practices, and the expectations for value‐based purchasing and accountable care. By understanding the impact of healthcare reimbursement reform, the medical practice is in a better position to determine its internal and external strategies for alignment and engagement. 

  • Understand the changing payment reform landscape 
  • Recognize the impacts the changes will have on medical practice financial performance  
  • Learn steps you can take to demonstrate your value to patients, payers, employers and networks so you can effectively compete in a value-based world

10 Ways to Speed up Patient Revenue

Insured patients with high deductible health plans are the “new payer” in healthcare.  As a consequence, new methods to speed up patient revenue are required.

  • Adopt methods to speed up patient revenue at the time-of-service
  • Learn new payment methods to ensure patient payment to include credit card on file (CCOF)
  • Reduce the patient collections cycle to speed up patient payment
  • Arm your practice with tools and resources to help your employees determine the amount due from the patient

CPR for Your Revenue Cycle: Keep Your Revenue Cycle from Flat-Lining

You need to collect every dollar that is due your practice! In this session, Dr. Keegan shares best practice tactics and practical steps to master front-­‐end billing and optimize collections at the time of service so that your revenue cycle is in sync with today’s consumer-­‐directed health plans. She also shares best practices in back-­‐end billing, including the latest advances in claims submission, payment posting, insurance follow-­‐up, denial management and reimbursement. You will learn how to benchmark your revenue cycle and track the early warning signs to ensure your revenue cycle is operating on all cylinders.

  • Benchmark billing data and make sure you are not deceived by your key billing metrics
  • Optimize collections at the time of service by improving staffing models and making sure staff have the tools they need to collect at the point of care
  • Diagnose and treat key revenue cycle components, including patient financial clearance, charge capture and entry, payment posting, account follow-­‐up, denial management, patient collections and reimbursement
  • Identify the reason for low collections and recognize warning signs to take immediate action to optimize practice revenue 

Reduce Financial Risk: Tips for Front Office Survival

Your front office employees are the visible face of your practice – and they are also the key to a clean claim. Reduce financial risk by staffing the front office with the right staff doing the right things. Make sure they are using the right tools and strategies to optimize patient access, scheduling, registration, patient financial clearance and time-of-­service payments. By doing work right the first time, you can avoid claim denials and revenue delays for your practice.

  • Optimize patient access while at the same time obtaining the information needed for a clean claim
  • Master the steps needed for patient financial clearance and the staffing options you have to obtain this important information
  • Optimize patient collections
  • Improve front office operations in service to patients

Building Business Intelligence in the Medical Practice

Today’s medical practices are increasingly becoming data-­driven. Clinical data capture is needed to demonstrate quality and value. Financial data is needed at refined levels to analyze the cost of care and productivity and efficiency of that care.

  • Learn key performance indicators and benchmarks
  • Create a balanced scorecard of measures
  • Employ data analytics to help you analyze current operations and position your practice for value-­driven care
  • Translate data to information to permit informed decision‐making 

Staffing Deployment Models


Staffing the Medical Practice for Optimal Performance

Do you have the right staff doing the right things in your medical practice?  In this session you will learn how to “build” your staffing model based on the volume and type of work to be performed.

  • Benchmark your staffing levels
  • Employ expected staff workload ranges to “build” the staffing model you need
  • Evaluate each key component of the patient flow process to ensure a high functioning clinical care team 

Staffing for the Future Now – Innovative Staffing for the Medical Practice

Create the “right” care team for your medical practice – one that is current with today’s delivery system and one that optimizes provider productivity and efficiency, practice profitability, staff recruitment, and patient value.

  • Innovate staffing for each key step in patient flow, including telephones, check‐ in, visit, check-­out, and patient follow­‐up
  • Learn inventive staffing models for electronic health records, medical home models of care and virtual medicine

Practice Excellence


The Patient Access Challenge

Have you optimized patient access to your medical practice? Patient access affects the financial health of a medical practice, quality of care, immediateness of that care, and patient satisfaction. Importantly, with physician shortages in many markets, expanding patient access to newer channels of care helps to stretch limited resources, while ensuring care is provided in the right care setting by the right provider. The traditional face-­‐to-­‐face visit is being replaced with a care team model that optimizes physician time and expertise.

  • Learn new patient visit models that expand patient access to needed care
  • Reduce wait times to appointment by improving scheduling methods
  • Expand on-­line access for clinical and business issues
  • Leverage secure, email messaging and virtual medicine
  • Adopt telehealth, MobileHealth, home health and new access technologies 

Best Practices in Patient Flow

Today’s medical practices are redesigning their patient flow processes to expand patient access and provide value-­driven care. Have you optimized your patient flow process? Are your scheduling methods up‐to-date? Do you have the right staff doing the right things? Attend this session to make sure your patient flow process is optimized for today’s new healthcare realities involving consumer-­‐driven health plans and expanded patient access channels of care.

  • Learn how to effectively manage patient demand
  • Learn patient scheduling methods to optimize patient access
  • Manage patient outreach and transitions of care management
  • Created shared medical decision‐making with patients
  • Optimize virtual medicine to take care out of the traditional exam room 

It’s Your Call: Take Charge of Your Telephones

The telephones are a critical pipeline for patients and other callers to communicate with your practice. With high call volumes – and high patient expectations – it is important to take charge of your telephones.

  • Improve call management for scheduling, tests results and medical advice
  • Reduce unnecessary inbound calls by anticipating patient needs
  • Staff your telephones with the right staff and give them the right tools
  • Embrace system enhancements and telephony tools to leverage technology
  • Develop a consolidated call center to improve patient navigation
  • Transition work away from the telephones to newer, more efficient technologies such as an online patient portal, secure email messaging or text messaging